Here’s what you need to know about your email subjects: “It is poorly written.” The truth is that almost all the email subject title you send when you apply for a job does not get the reader’s attention. Other than that, it does not solve the immediate problem that a hiring manager needs to be solved.
It lacks urgency and it has words that are irrelevant to the position you are applying for. It lacks the magic it needs to be interesting. And the grammar you are using is horrible but somehow amusing.
What if you can find a way to improve your email subject and make you more interesting? Would you spend a minute to read further?
Make It Interesting and Tempting To Read
Have you read your daily newspaper? What catches your attention whenever you are reading it? Isn’t it the headline?
Yes, the headline catches your attention that’s why you are interested to read further. The same principles apply with your email subjects. Its purpose is to catch the reader’s attention to make him or her read further.
If your subject line is not doing its job to catch attention, there’s a big chance that your email will not be read or will be deleted from the reader’s inbox.
Make it catchy. Think of subject line that would wow the reader and create a desire to click it and read your message. But how can you achieve it?
Get directly to the point. If they are posting like this: “Wanted Deck Officer for Immediate Hiring – Salary Negotiable”; then you should align your email as a solution to the problem they wanted to solve.
So most probably, you’ll be writing your subject like this: “Applying For Deck Officer – Available Anytime”.
You must be the solution to their problem. Align your subject to the problem that they posted, as being the solution to that problem.
Now that you have started a good opening subject, make sure to be polite. Always end your email with polite words as: “Have a good day” or “Hope to hear from you soon”. This shows that you want to hear from them after they’ve read your email. You are inviting for a reply from them. You need this to know if they open your email and if you have a chance of getting hired.
Make Your Subject Line Irresistible
Put a personal touch in your subject line. If you know the name of the hiring manager, include it in your subject line. If you don’t know the name, then do an extra effort in finding out their name.
This makes your email more personal and attracts attention when they see that you mention their name and you are giving them the credit due to them.
When you write the 1st paragraph of your message, inform them immediately what’s inside your message. Their time is precious and by telling them what they will get out of reading your message, it saves time for them. If you attached your resume, tell them about it. Don’t expect everybody knows the symbol whenever there is an attachment file in your email.
Don’t ruin their time by providing those attachments that you have to compress or any additional effort just to see your resume.
Two formats usually works. A PDF file or a DOC file. Make sure that whatever extra action they will do to know you should not make them hesitant to do it. Not all hiring managers are techie; some of them are already old and not so computer savvy like you, so make it simple for them.
Avoid Making the Same Mistake As Others Do
Check your grammar. No matter how good you are or how skilled you are in your work, reading a poorly written message with so many grammatical errors makes it hard for the hiring manager to be impressed with you. Punctuations and spelling are the common mistakes that they usually commit.
Writing a single subject line like “Hi” is going to be ignored. Be polite and be interesting in writing your subject line. Use the right words and think of being the solution to the problem when you are writing your subject line.
When you write your subject line, be sure to think of professionalism. No matter how desperate you want to get hired, the bottom line is if you can show them that you are professional and polite in writing your messages, (particularly your email subject line) it makes a good impression on your part.
Now to You
Think of it as a good way to start a conversation whenever you are writing, it should be a bridge to the next step in the hiring process which is the “Interview”. If you can make your subject line catchy, and minimize unnecessary words, then you’ll easily get the point over to them. Off course you should never forget to be polite, it should be obvious in your letter and in your personality.
Sprinkle your subject line with magic to make it interesting. Add personal touch and let them know what is inside your message.
Finally, check your grammar. Nobody likes to read a poorly written message or subject line.
Now that you know it, “Do it”. You need to implement it to see the result.
If you have more question or want to share what you know. Write it in the comment below. We like to hear from you. It means a lot to me hearing from you.